Blogs: Seth Godin: "Clueless," on marketing
Seth Godin, in "Clueless," says that "Marketing is now officially about wants, not needs. That's what Liars is about and what your entire day should be about. Your church, your company, your restaurant, your blog. Doesn't matter. Give me what I want or I'm out of here."
- Posted by: Joseph Ottinger
- Posted on: August 16 2005 11:03 EDT