Web Page Performance was one of the big topics at the Ajax Experience in Boston this week. Steve Souders - author of High Performance Web Sites and Even Faster Web Sites - talked about the top things to look into when analyzing web page performance. Business impact on Web Site Performance Steve presented some recently published studies from Google, Microsoft and Shopzilla showing how much of a business impact web page performance has. Google and Bing presented a study showing how many people leave the site with degrading page performance and many fewer clicks these users make. Lost users and fewer clicks lead to less generated revenue with their ads. Shopzilla showed how they could boost their business and save on the hardware side by improving their web site performance Read the full article at http://blog.dynatrace.com/2009/09/18/top-low-hanging-fruit-to-performance-optimize-your-web-site-and-boost-business/