Guys, though I do not use Play, (I developed a similar framework) I will defend it. Really seems that Java developers have been living under a rock, and when they see anything new it looks scary, so they laugh it down. I've been a Java developer since 1996, when JDK could fit on the floppy and can attest that Java development was fun until Sun destroyed it with heavy standards and Spring made it numbingly hard. I came across RoR a few years ago and was forced to learn it. I can attest that regular Java Web development is dog slow, boring and difficult compared to RoR. I did briefly look at Play, and it seems that the guys got most things right. The main reason why we have 480 frameworks, is because they all suck. New styles of development are introduced by other technologies, and Java developers will only benefit if they borrow heavily from other communities, but that requires learning - stepping outside your comfort zone. For instance, in a Ruby shop not writing good quality tests (actually specifications of behavior - BDD) is considered a crime, while on a Java project this is a "normal" thing.
My point is: other communities are moving ahead and Java while could be a great platform is looking more like a Cobol of the day (uncool). This can be changed though, and Play is one that is making a dent.
As I mentioned, I developed a brand new ORM for Java and a web framework based on the same principals with RoR. The team I manage have been using it for over a year and I can tell you that productivity, developer satisfaction and code quality soared.
I hope this helps,
igor