These findings cement results garnered from the BeyeNETWORK’s 2010 research report, Ease of Use and Interface Appeal in Business Intelligence Tools, which revealed ease-of-use as a growingly important factor for businesses looking to implement, and who already have, a BI solution. Survey participants rated ease-of-use as more important than features or analytic power, with 47 percent rating ease-of-use as ‘very important’, while 32 percent said that it was ‘essential’.
The study also directly links BI adoption to ease-of-use and therefore BI Return on Investment (ROI). Organizations that described their BI solution as ‘very easy-to-use’ enjoyed significantly higher user adoption rates than those who described their BI tool as ‘somewhat easy’ or ‘difficult’ to use. Survey results showed that 35 percent of employees use BI in organizations that list their BI software as ‘very easy to use’, compared to an average of 27 per cent, and 22 per cent for those listing their BI tool as ‘very difficult’ to use.
The report posits that the Holly Grail of BI – widespread user-adoption – has been continually hindered, and hence BI ROI, by the complexity of traditional BI products. Detailing the responses of 255 survey respondents, the study then outlines the features and functions that end-users find critical when it comes to BI usability, and adoption.