Yellowfin has won resounding praise from renowned Business Intelligence (BI) industry forum, The Boulder BI Brain Trust (BBBT).

The BBBT is a BI forum based in Denver, Colorado. The BBBT is a gathering of leading BI analysts and experts, who participate in regular briefings with 'interesting and innovative BI vendors'.

BBBT host and Present and Founder of Intelligence Solutions, Claudia Imhoff (Ph.D), expressed admiration for Yellowfin's ability to facilitate widespread user adoption through product ease-of-use:

"I wrote a report recently on self-service BI, and boy, Yellowfin is positioned very nicely for that," said Imhoff in a recorded podcast: www.boulderbibraintrust.org/podcasts/2011/2011-07-29%20Yellowfin.html

Yellowfin CEO, Glen Rabie, said that whilst Yellowfin performs all the report building and analytical functions necessary for the data analyst - the content creator, Yellowfin was designed for the report consumer: "What we're doing is delivering a product that helps the people who want to consume the data. [The question that drives almost everything we do is] how do we make it really easy for them?

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/06/prweb8698790.DTL#ixzz1URcFXoIG