Managing big data and mining useful information from it is the hottest discussion topic in technology right now. Explosion of growth in semi-structured data flowing from social networks like Twitter, Facebook and Linkedin is making technologies like Hadoop, Cassandra a part of every technology conversation. So as not to fall behind of competition, all customer centric organizations are actively engaged in creating social strategies. What can a company get out of data feeds from social networks? Think location based services, targeted advertisements and algorithm equity trading for starters. IDC Insights have some informative blogs on the relationship between big data and business analytics. Big data in itself will be meaningless unless the right analytic tools are available to sift through it, explains Barb Darrow in her blog post on gigaom.com
Companies often listen into social feeds to learn customers’ interest or perception about the products. They also are trying to identify “influencers” – the one with most connections in a social graph – so they could make better offers to such individuals and get better mileage out of their marketing. The companies involved in equity trading want to know which public trading companies are discussed on Twitter and what are the users' sentiments about them. From big companies like IBM to smaller start-ups, everyone is racing to make most of the opportunities of big data management and analytics. Much documentation about big data like this ebook from IBM 'Big Data Platform' is freely available on the web. However a lot of this covers theory only. Jouko Ahvenainen in reply to Barb Darrow’s post above makes a good point that “many people who talk about the opportunity of big data are on too general level, talk about better customer understanding, better sales, etc. In reality you must be very specific, what you utilize and how”.
It does sound reasonable, doesn't it? So I set out to investigate this a bit further by prototyping an idea, the only good option I know. If I could do it, anybody could do it. Read more here.