Full Article

http://www.sbwire.com/press-releases/yellowfins-ceo-interview-with-bbbts-claudia-imhoff-161482.htm

Brief

Imhoff – BBBT host and Present & Founder of Intelligence Solutions (the company responsible for coordinating the BBBT and producing its events) – applauded Yellowfin’s continued commitment to consumerizing its BI platform, and making it as accessible as possible to a wider business-user-oriented audience, by developing its pricing model and Collaborative BI functionality.

Imhoff: Pricing model “leaves me speechless”

Imhoff stated her admiration for Yellowfin’s new business model, which has seen the vendor significantly reduce its price point to $1000 per user per year, introduce a $3000 per year five-user starter pack, and simplify its licensing model to include one access-all-areas user type.

“@YellowfinBI has changed its pricing to $3000 a year for 5 user entry points! Wow!!” tweeted Imhoff on the associated Twitter stream under the hash tag #BBBT during Rabie’s group BBBT presentation earlier that day.

Yellowfin’s new pricing model is designed to make BI more accessible to a wider range of companies and make large deployments and widespread user adoption a reality, rather than a catch cry.

Rabie also said, in the subsequent one-on-one interview with Imhoff, that the pricing restructure was part of Yellowfin’s mission to help its customers “fall in love with Yellowfin”.