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News: Well-placed fruit and the Zen of finding your product-market match

  1. When you have a great new technology, it is not always so easy to figure out how to wrap the technology up in the form of a product that will appeal to a certain market.

    A good product-market match is really tough to figure out, and it is the main reason why most tech start-up technology businesses end up in failure. So, how can we stack the deck in favor of success?

    One way to start off right is by selecting a few common assumptions that can easily become pitfalls, and some suggestions on how to avoid them. 

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    Edited by: Cameron McKenzie on Oct 15, 2012 9:32 AM
  2. insightful[ Go to top ]

    Good to know that we can't ALL be a Steve Jobs. Nice insight from a guy whose been in the industry long enough to have learned something :-)