When you have a great new technology, it is not always so easy to figure out how to wrap the technology up in the form of a product that will appeal to a certain market.
A good product-market match is really tough to figure out, and it is the main reason why most tech start-up technology businesses end up in failure. So, how can we stack the deck in favor of success?
One way to start off right is by selecting a few common assumptions that can easily become pitfalls, and some suggestions on how to avoid them.
Edited by: Cameron McKenzie on Oct 15, 2012 9:32 AM