Data visualization presents a Humbug Halloween
Over 170 million people plan to celebrate Halloween this year. Seven in 10 Americans - some 71.5 percent - will join in the purposeless revelry, up from 68.6 percent last year.
Americans are (pitch)forking out bloodcurdling amounts of money this year, with total Halloween-related spending projected to reach $8 billion (or $79.83 per household). That’s an average of:
$26.52 on costumes
$21.05 on candy
$19.79 on decorations
It’s also estimated that over 93 percent of children in the US go trick-or-treating each year, with some 85.78 million households giving out sickly-sweet goodies.