Performance, mobile governance, security and improving the user experience are all hot topics at AnDevCon 2012. Yet despite the obvious focus on the development side of things, the financial aspect of making money from mobile devices hasn't been completely absent either.
Ehan Evans, Amazon’s Director of App Developer Services, provided some interesting insights on how people are getting rich selling Android apps and add-ons. According to Ethan, understanding the buying habits of users has been critical in making the in-app purchasing experience work at Amazon. Having a pre-loaded payment method and an easy an ordering system, like Amazon’s own addictive “one-click” option, is also a key factor in increasing the transaction rate. Interesting statistics that have eluted from Amazon's Android experience that might help developers make more money off their mobile applications include:
- People are now comfortable buying apps in the $2-5 range. Not every app or add-on has to be 99 cents.
- The future of monetization may lie in consumables that are purchased during game play. Some users playing flight simulator games are said to be willing to buy aircraft in the $1000 range, although that currently exceeds the amount that can be charged for an add-on.
- The more relevant in-app items you offer, the more people buy.
- The purchase of most in-app items starts within minutes of initial download.
- Half of all in-app purchases occur within the first hour of app use.