Let’s now dig a little deeper in some of the highlighted problem areas. The following lists our Top Performance Landmines that have been reported by our customers such as BonTon and Swarovski. Other companies include those in the financial services industry, manufacturing industry and energy industry among others. To make it easier for you to decide which landmines to read we also put the target audience to each problem area: Bloated Web Front Ends Audience: Operations, Architects, Testers, Developers Often companies focus on optimizing the performance of the applications they deliver by tuning the code, reducing SQL overhead, implementing application caching, and other items that are, for the most part, invisible to the customer using the application. However, all of this effort and activity can go completely unnoticed if the content being delivered to customers is bloated and inefficient. Sources we track show that the average page delivered to customers has been steadily increasing in size and complexity over the last 3-4 years as well as customers’ expectations of performance. This continuous conflict of business v. customer expectations needs to be understood in order to be effectively managed. What companies need to realize is that what they consider to be fast and efficient doesn’t really matter. If the customers using the site believe that the site is slow and hard to use, they won’t use it and they will tell their friends about their poor experience. Comparing your performance to top competitors in your industry as well as Internet leaders helps you set performance goals that can be achieved over time. Additionally, understanding why your customers leave your site can help you resolve customer experience issues—Is it a particular subset of customers who leave? Which page caused them to leave? Is there an application function on that page that is bloated and slow? Continue reading the rest of the blog ... -> http://apmblog.compuware.com/2013/04/10/top-8-application-performance-landmines/