It is widely accepted that the concept of enterprise mobility presents countless opportunities to the business world. Reshaped business models, empowered work force, improved coordination and collaborations, well managed customer relationships are just few of them.

Being a flexible solution that leads to business enhancement and growth, enterprise mobility has been preferred by organizations with enthusiasm. Designs and development of revolutionary mobile phone devices are also major factors making enterprise mobility solutions even more popular. Smart phones are becoming a true alternative to the personal computer or laptops for both corporate and consumers. Opting for enterprise mobility can undoubtedly be proved as wise and visionary move in such scenario.

Business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) are the three different areas where the benefits of enterprise mobility can be enjoyed. B2E and B2C are the arenas where visible improvement can be noticed in short span of time after moving to enterprise mobility.

The path to enterprise mobility is not that much easy. Along with its benefits, enterprise mobility concept brings the challenge of developing of an enterprise mobility strategy that really works. Development of a result oriented enterprise mobility strategy can be simplified by using following steps:

Define business goals: Analyze your business plans and business requirements. Consider each aspect of business and think how enterprise mobility will be useful there.

  • If required, a team of few members also can be involved in this process.

  • What are the short term and long term business goals?

  • What are the plans to achieve those goals?

  • How enterprise mobility can be helpful in those plans?

  • How can you utilize the maximum potential of enterprise mobility solution in B2E, B2B and B2C arena of your business?

Develop business cases and prioritize the roadmap:

  • Now a step ahead, convert the above enterprise mobility goals into a list of desired mobile applications. You need to be very clear and specific here with your objectives.

  • Create a summary for each mobile application that you have listed. This summary will identify areas like primary objectives of using particular application, tangible and intangible business advantages through the application.

  • Be clear about capabilities or features of mobile applications, their primary and secondary users, primary and secondary beneficiaries, etc.

Integration of mobile channel with existing channels: This is very critical stage as employees, customers and business relations will continue to use existing channels like web, call center, face-to-face etc. This matter is needed to be handled very professionally.

Develop use cases for mobile applications: This is again a critical stage that needs deep focus. List out the proposed or intended user, situation and transaction

  • What does the particular user need?

  • What data or information input is required?

  • What will be the form of presenting those data?

Identify mobile devices:

  • Look for the desired functionalities and use cases to smart phones and tablets

  • Indentify your requirements

  • For deployment, decide that smart phones or tablets or both.

  • If must, which functionality can be dropped or adapted or added to simplify the user interface

Security of data and confidential information across a broad spectrum is also a challenge that should be taken care of. Ultimately it is all about enhanced user experience and better business out comes. A correct enterprise mobility strategy is a key for all organizations to compete in high tech and fast-paced world. Organizations can always leverage the advantage of next-generation cellular, RFID, Wi-Fi, mesh, broadband and other technologies as they emerge. End-to-end visibility and transparency into the data and business processes is must for any enterprise mobility solution. It has to be a single point of management with reduced infrastructure and high performing operations.