In our previous 2013 Online Holiday Shopping blog Klaus highlighted that the top goal of 2013 is to increase Conversion Rates and take into consideration everything we have learned in past years such as 3rd Party Performance, as well as the new challenges such as “The Rise of Mobile Users”. This blog is a guide for performance engineers on how to best test for ensuring high conversion rates.
Based on our real user monitoring data we know that the abandonment rate on eCommerce sites increases by 8% for every additional 2 seconds of page load time. Mobile users expect even better performance on their smart phones as the assumption is that accessing shopping sites with mobile web or mobile native apps are optimized for these devices. Load Time of key landing pages, key mobile actions and everything along the conversion funnel must therefore be our top priority during pre-holiday testing: