In "Do Blogs Offer Value To Corporate Communications?," Joe Savard points out some of the benefits that various news technologies like corporate blogs, podcasts, and videocasts can offer to companies' both internal and external communications, and follows up by asking what your company is doing, as well as what you think of it.
Blogging technology allows announcements of any sort involving the corporation, it gives an immediate avenue to propagate the message to the employees. Furthermore, this technology provides the flexibility of taking the time for management to think through the issues instead of rushing to judgment. The result is a proper, responsible and accurate communication deployment to every desktop within the premises, in a timely fashion. This can be sent to corporate aggregators with live and secure content strategies. Many responsible and practical applications exist in this space, and I am sure we could engage in this discussion for hours.