Swarovski – the leading producer of cut crystal in the world- relies on its eCommerce store as much like other companies in the highly competitive eCommerce environment. Swarovski’s story is no different from others in this space: They started with “Let’s build a website to sell our products online” a couple of years ago and quickly progressed to “We sell to 60 million annual visitors across 23 countries in 6 languages”. There were bumps along the road and they realized that it takes more than just a bunch of servers and tools to keep the site running.

Why APM and why you do not just need a tool?

Swarovski relies on Intershop’s eCommerce platform and faced several challenges as they rapidly grew. Their challenges required them to apply Application Performance Management (APM) practices to ensure they could fulfill the business requirements to keep pace with customer growth while maintaining an excellent user experience. The most insightful comment I heard was from René Neubacher, Senior eBusiness Technology Consultant at Swarovski: “APM is not just about software. APM is a culture, a mindset and a set of business processes.  APM software supports that.”

René recently discussed their Journey to APM, what their initial problems were and what requirements they ended up having on APM and the tools they needed to support their APM strategy. By now they reached the next level of maturity by establishing a Performance Center of Excellence. This allows them to tackle application performance proactively throughout the organization instead of putting out fires reactively in production.

This blog post describes the challenges they faced, the questions that arose and the new generation APM requirements that paved the way forward in their performance journey:

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