Sun Microsystems will spend tens of millions of dollars to emblazon all manner of computing products with a new Java logo. Under the branding campaign, everything from cash registers and microchip-enabled "smart cards" to TV set-top boxes and video recorders will carry the logo. The campaign is geared to convince ordinary people of Java's value.
Read Sun seeks widespread java brand.
I think this is great news as the more awareness and hype there is around Java, the more job security we will all have.
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Sun to market the Java brand to 'ordinary people' (9 messages)
- Posted by: Floyd Marinescu
- Posted on: June 06 2003 16:19 EDT
Threaded Messages (9)
- Sun to market the Java brand to 'ordinary people' by Web Master on June 06 2003 16:29 EDT
- Sun to market the Java brand to 'ordinary people' by Erik Bengtson on June 06 2003 17:22 EDT
- Java n Women by Kapil Israni on June 09 2003 04:40 EDT
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Java n Women by David Jones on June 10 2003 01:52 EDT
- Java n Women by Cary Bloom on June 10 2003 04:12 EDT
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Java n Women by David Jones on June 10 2003 01:52 EDT
- Sun to market the Java brand to 'ordinary people' by Clint Dalton on June 07 2003 13:38 EDT
- Glad they finally got around to it... by Gregory Pierce on June 07 2003 19:56 EDT
- Sun to market the Java brand to 'ordinary people' by Nick Laborera on June 07 2003 22:56 EDT
- lets hope it will be as interesting as the linux promotion ;) by jelmer kuperus on June 08 2003 06:41 EDT
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Sun to market the Java brand to 'ordinary people'[ Go to top ]
- Posted by: Web Master
- Posted on: June 06 2003 16:29 EDT
- in response to Floyd Marinescu
As more ordinary people get to know about Java, maybe eventually my title of Java developer will help me get women at the club. -
Sun to market the Java brand to 'ordinary people'[ Go to top ]
- Posted by: Erik Bengtson
- Posted on: June 06 2003 17:22 EDT
- in response to Web Master
As more ordinary people get to know about Java, maybe eventually my title of Java developer will help me get women at the club.
sun certified = sex simbol -
Java n Women[ Go to top ]
- Posted by: Kapil Israni
- Posted on: June 09 2003 04:40 EDT
- in response to Web Master
Geoff, that was the most funny n modest thing i heard for sometime now. I totally agree. Good show, take care.
Kapil -
Java n Women[ Go to top ]
- Posted by: David Jones
- Posted on: June 10 2003 13:52 EDT
- in response to Kapil Israni
Living in San Francisco during the dot com boom women just cared about the size of your income, so as a 6 figure architect that was not a problem. For a while geek was cool.
On a more serious note I just stepped out of the Keynote address at JavaOne. They launched www.java.com and www.java.net and a new logo. When you see the new logo just think how much they must have paid for it.
David -
Java n Women[ Go to top ]
- Posted by: Cary Bloom
- Posted on: June 10 2003 16:12 EDT
- in response to David Jones
Well, java.com has gotten off to a great start by featuring Christina! ;-) -
Sun to market the Java brand to 'ordinary people'[ Go to top ]
- Posted by: Clint Dalton
- Posted on: June 07 2003 13:38 EDT
- in response to Floyd Marinescu
If the Java logo / branding effort gets the word out to consumers that products powered by Java "simply work" and "work simply" (interoperability, easy expansion without obsolescence, etc.) then this is great news.
Most consumers out there won't care what Java IS but what it DOES. For example, being able to upload new effects to your digital camera running Java (any brand camera, any effect, from any site) would be really cool... That's something multiple vendors can market to consumers (Sun, the camera makers, the effect writers, the websites selling the effects.)
This push can only be a good thing for us Java folks. Java has become a defacto standard within the technology sector, its doing good with the mobile phone market, now its time for the consumer market... -
Glad they finally got around to it...[ Go to top ]
- Posted by: Gregory Pierce
- Posted on: June 07 2003 19:56 EDT
- in response to Clint Dalton
Sun has been neglecting Java on the marketing front for some time. Maybe now that their other server business is collapsing they will realize that Java IS the future of the company. Servers are commodity good these days. -
Sun to market the Java brand to 'ordinary people'[ Go to top ]
- Posted by: Nick Laborera
- Posted on: June 07 2003 22:56 EDT
- in response to Floyd Marinescu
So instead of "We're the . in Dot-Com[sm]" it is going to be "We're the cup in Java-Coffee[sm]" now?!? ;-) -
lets hope it will be as interesting as the linux promotion ;)[ Go to top ]
- Posted by: jelmer kuperus
- Posted on: June 08 2003 06:41 EDT
- in response to Floyd Marinescu