Borland have their BorCon developer conference this week in San Jose, CA. The conference is pushing Borland's current vision: ALM (Application Lifecycle Management). They are showcasing Borland Enterprise Studio for Java version 7, which is a "UDE" (or Unified Development Environment) in Borland's world. They think they have now got an integrated suite, instead of a grouping of various separate technologies.
They stated that the Studio is an example of them "using engineering to bring together the ALM, rather than using Marketing to glue them together".
Studio 7 for Java contains:
- Borland® JBuilder® X
- Borland® Together® modeling and analysis
- Borland® Optimizeit Enterprise Suite performance tools
and it also integrates with:
- Borland® CaliberRM requirements management and,
- Borland® StarTeam® software configuration management
contains many new features, as mentioned in a previous news posting
The Eclipse IDE was brought up at a presentation, and the Borland speaker replied to the claim that "Eclipse is free" noting that "free" isn't what you think. They said that if you go with Eclipse, you may have 3 plugins for a particular feature. They feel that having one suite, that does one thing right, has merit.
A Borland representative said that you should look at Borland tools as:
- Borland is pragmatic: The look for real solutions, to real software problems.
- Borland eats their own dog food: The developers code using JBuilder. They use StarTeam as their SCM tool. They build tools which they want to use themselves.
Read about Borland Enterprise Studio for Java 7
News around the net
This is the 20 year anniversary of Borland. eWeek has an article Borland Looks Back and Pushes Forward
which discusses the push for ALM, and includes an interview with Borland leaders, Dale Fuller and Blake Stone
Infoworld has an article Borland advances ALM goals
, which goes into some details on Borland's announcement that Delphi now supports the .NET framework.
Is anyone attending BorCon? If so, is there anything that you have found interesting?