The Gartner Group believes that Big Data will be the new normal in the near future and defines it as: "'Big data' is high-volume, -velocity and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making." The 3 V’s of big data, Volume, Velocity and Variety. Here at Logentries we identified this pattern back in 2007 and since then have been focused on delivering a class leading solution to this problem. Find out what these 3 V's mean and how to handle them.