Personalization v/s Rule Based Engine


General J2EE: Personalization v/s Rule Based Engine

  1. Personalization v/s Rule Based Engine (1 messages)

    We are trying to implement a rule based engine for our portal site. We looked into products like Brokat Advisor, ILOG's JRules amonst others... However, couple of days back - products like IBM's Personalization Server etc were also brought into my attention. After looking into its features - it made be left wondering - what is the difference between Rule Based engines and Personalization servers?? is it just a case of different names for the same features or they do differ in functionality??

  2. Hi,

    the difference is how to implement and manage your content. Personalization could also be done with a different filter mechanism, collaborative filtering(which is used on Amazon e.g.), etc.