that Sun Microsystems' stock ticker symbol will go from SUNW to JAVA.
It’s no longer a venerable microcomputer company, folks, Sun Microsystems (SUNW) becomes a Java company next Monday as it changes its ticker symbol on the New York Stock Exchange to J-A-V-A, to remind people of the Internet software technology the company branded 12 years ago, per the company’s press release this afternoon.
No word yet on whether analysts are changing any ratings or revising any estimates based on this, but the stock, still trading under the old symbol for the moment, did bounce a little just now and is up half a percent or so at $4.89."
In the press release
, Sun chief executive Jonathan Schwartz describes the rationale:
The Java brand and technology have evolved to be among the most pervasive on the internet, yielding extraordinary awareness for Sun and opportunity for the community that leverages it […] More than a billion people across the globe, representing nearly every demographic, market and industry, rely upon Java’s security, innovation and value to connect them with opportunity. That awareness positions Sun, and now our investor base, for the future.
For those of us less interested in that half a percent increase (woo, now a whopping $4.89), what's the impact of the change? Is anyone disappointed that they didn't go for JEE instead? (Imagine the lawyer's response to that
- since they weep when people don't refer to "Java EE.")
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