I think I know what exactly APM is about and it is not just about monitoring it is about management which is not exactly what you are selling...management that occurs at runtime and not by way of a some acting on a BIG RED circle in a dashboard minutes after the event. APM can be applied at various interactions points and layers...each one on its own is a manifest of what APM aims to achieve....and just in case you've already forgotten its management not just monitoring.
"Check about our next generation of Application deep-dive monitoring tool"
A next generation deep-dive monitoring tool that captures SQL...how exciting....hmm...I think I will pass on a trip down memory lane.
"you don't have to show other products in low light before you promote your product"
You mean like this statement from your blog posting:
"Most damagingly, they [APM 1.0 tools] have high overhead on application performance and do not scale beyond 100-150 application servers....These tools were built more than a decade back, and have not evolved much although the application architecture, technologies and methodologies have gone though drastic changes."
Teapot, meet kettle!